Our Story

Proud to be an independent jeweller, Lance James was first established in Brentwood, Essex in 1997.  After almost 25 years’ of creating bespoke jewellery on the high streets of Brentwood, Chelmsford and Hertford, Lance James has decided to change tack and instead fully embrace the world of e-commerce.  In order to maintain his close relationship with his clients, Lance continues to exhibit at over 20 Wedding Exhibitions in Essex and Suffolk each year as well as offering face-to-face appointments  in central Chelmsford.   So bespoke and one-off commissions are also possible for those customers with very special and unique requirements. 

Now we have the time to focus on the wedding ring and engagement ring sectors, we have extended our range from exclusive wedding ring designers like Furrer Jacot (Switzerland) and Ungar & Ungar (Germany), to new cutting edge collections of Titanium, Carbon Fibre & Tantalum.   


The Lance James journey began with Lance’s love of jewellery from an early age but his dreams were only realised when he was accepted to study Goldsmithing at KIAD (the Kent Institute of Art & Design) as a mature student.  After working as a jeweller for Jess James in Soho, the first Lance James store was opened in Brentwood in 1997.  The company grew to three separate stores in Brentwood, Chelmsford and Hertford and exhibited in London, Essex, Kent, Cambridge, Suffolk and Norfolk before joining the world of digital commerce. 

With Lance James, you benefit from over 30 years’ experience as a time served Goldsmith.  With bench skills and knowledge stretching back a generation, Lance James is so much more than just a salesman.  And while we strive to provide our customers with high quality products and professional jewellery services, we always pride ourselves on being approachable and accessible by all our customers.