Privacy Policy

Lance James the Jewellers Ltd is committed to preserving the privacy of all visitors to Please read the following privacy policy to understand how we use and protect the information that you provide to us. By registering or placing an order on this website, you consent to the collection, use and transfer of your information under the terms of this policy.  Any data we collect will only be used in accordance with all applicable laws, including the EU’s General Data Protection Regulation (GDPR) and this notice.  For the purposes of the General Data Protection Regulation (GDPR), the data controller is Lance James the Jewellers Ltd. The trading address is PO Box 13373, Chelmsford, Essex, CM1 9LX, England.

The information that we collect from you

When you visit, register and order products or services on, you may be asked to provide information about yourself including your name, contact details and credit or debit card information. We may also collect information from your PC, mobile phone or device, from your usage of our website as well as information about you from correspondence you send to us.  Any newsletters or regular communications will be sent to those customers who have opted in as a subscriber by ticking a consent tick box to allow Lance James Ltd to store your name and email address.

Should you opt to log into our website via social media, (Facebook, Google+ or Twitter) the email address connected to your social platform is used to create a customer account.  This will then allow customers to log in with one click of a button. Posts, tweets and other data are not accessed.

When you use our website, we may automatically collect the following information:

  1. Technical information, including the Internet Protocol (IP) address used to connect your computer or mobile phone to the internet, your Lance James Account login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  2. Information about your visit, including without limitation to the number of visits, the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number;
  3. How many times you have been on our website and information about your order including the Items you have purchased and details you inputted when placing your order including your name, email address delivery address and telephone number (this will be linked to the email address you use when you place an order or your Lance James Account where you have registered one with us).
  4. We may also receive information from other sources.  We work closely with other third parties (such as wedding fair organisers).  We will only contact you if you opted in to receive marketing from third parties when registering with the wedding fair organisers.

How we use your information

Your information will enable us to provide you with access to all parts of our website and to supply the goods or services you have requested. It will also enable us to bill you and to contact you when necessary concerning your orders. We will also use and analyse the information we collect so that we can administer, support, improve and develop our business.  Where you have consented to our email marketing, we might also use your information to let you know about other products and services that we offer, which may be of interest to you, by email. If you change your mind about being contacted in the future, please let us know by either unsubscribing to the newsletter or contacting us at 

We may choose to interact with you using Social Media. Features such as the “like”, “retweet”, “repost” and “share” on Social Media Platforms may allow us to enable integration and/or access to your Social Media accounts. Please note we do not control Twitter, Facebook, Instagram, Tumblr or Youtube (“Social Media Platforms”), your profile/account on Social Media Platforms, we do not modify your account or your privacy settings on the Social Media Platforms and we do not establish rules about how your personal information will be used when you use Social Media Platforms. You and the relevant provider of the Social Media Platforms will be in control of those issues and not us. Before using Social Media Platforms and any features on them, you are advised to read all policies and information on the applicable Social Media Platforms to learn more about how they handle your information.

Disclosure of your information

The information you provide to us will be held on our computers and may be accessed by or given to our staff and third parties who act for us for the purposes set out in this policy or for other purposes approved by you. Third parties may process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf.

Please see below a list of all third parties together with a link to their Privacy Policies:

Our website and Social Media pages may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. This Privacy Policy only covers the Lance James the Jewellers website and content on our Social Media pages and does not cover any other website or application.

Additionally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners. Unless required to do so by law or for the purposes of fraud protection and credit risk reduction, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.  


Cookies are small amounts of information, which we store on your computer, mobile phone or other devices. Cookies make it easier for you to log on to and use the website during future visits. They also allow us to monitor website traffic and to personalise the content of the website for you. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the website. If you set up your computer to reject cookies, you may not be able to use certain features on our website. If you do not wish to receive cookies in the future, please let us know. 

Social Media

By interacting with us on Social Media Platforms (including without limitation joining our official Lance James group/page or following us on Social Media, “liking”, “retweeting”, writing a comment in relation to a page on Social Media) you are consenting to our interaction with you on Social Media Platforms and the processing of your information accessed via Social Media.

The information about you that may be collected when you interact with us on Social Media Platforms may include without limitation your name, your user profile, your age, your preferences, choices and viewpoints with regards to the topic or subject matter of the relevant Social Media page, your photos and other images and your videos.

Your interaction with us on Social Media Platforms may also involve you submitting a photo or video of you (“Your Image”). By interacting with us on Social Media Platforms you consent to us using Your Image for the purposes described when Your Image was requested or as described on the relevant Social Media page.

Please let us know if, at any time, you wish us to stop interacting with you on Social Media or using any of your information on the Social Media by contacting us at the details set out below.

By interacting with us (whether on our website, Social Media pages or otherwise) you consent and grant Lance James the Jewellers a perpetual, worldwide, royalty-free license to use Your Image and Contributions for the purposes of promoting, advertising and endorsing Lance James the Jewellers and our goods and services, including without limitation for the purposes of your participation in any promotional activity for the same, and in any media including without limitation television, Social Media, on our website, in print and outdoor advertising materials.

Product Reviews

When you purchase from us and have received your item(s), we will follow up with an email request for users to submit a product review via website  This is to help us improve our services and website.  You will not hear any further from us unless you have opted in to become a Lance James Subscriber.

Security and data retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. However, the transmission of information via the internet is not 100% secure and while we will do our best to protect your personal data, we cannot guarantee the security of data transmitted to our site; any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security protocols to prevent unauthorised access. We will retain your information for as long as you have a profile with Lance James the Jewellers online or until you unsubscribe from the newsletter and email marketing. 

Accessing and updating your information

You are entitled to see the personal information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please make your request in writing to Lance James The Jewellers, PO Box 13373, Chelmsford, Essex, CM1 9LX.


The Lance James the Jewellers website is not intended for use by children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If you are under 16, please do not use our website or provide any information about yourself including without limitation your name, address, email address or any screen name or user name you may use. If we learn that we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe that we may have any information from or about a child under 16, please contact us at the address below.

Changes to our privacy policy 

Any changes to our privacy policy in the future will be posted on the Lance James the Jewellers website.  You should check this page from time to time to ensure that you are up to date with any changes. 


All comments, queries and requests relating to our use of your information should be addressed to Lance James the Jewellers Limited. The trading address is PO Box 13373, Chelmsford, Essex, CM1 9LX, England; telephone 01245 523755; email: